Louis, Missouri, and will roll out to other retailers in the coming weeks. LAND O LAKES ® Soft Squeeze ™ butter spread is already available at Schnucks stores in and around St. “Everyone is really excited about this unique product.” “Retailer response has been terrific,” says Laura. Walmart stores will carry it as well as many other retailers. Our investment in LAND O LAKES ® Soft Squeeze ™ butter spread is already looking good. When the walls touch, the consumer can ‘squeegee’ out the product.” Innovation is key The thin walls of bottle allow it to fully collapse and the side walls can be squeezed together. “To combat this, we designed a custom, malleable bottle to ease in product dispensing. “Due to the firm nature of the product, squeezability was on the difficult side,” says Brianne. “Since there was a desire to make the spread with butter, we had to do things such as adjust the butter and milkfat percentages.” “For about six months, we were in the pilot plant almost weekly to work through formulations and process parameters,” says Jill. That meant spending many hours in our Arden Hills pilot production plant. She and the product developer worked closely with Brianne to ensure any changes made to the formulation and processing lined up with packaging and vice versa. This recipe yields right around two cups of buttermilk. Continue squeezing to get as much of the buttermilk out of the butter as you can. Jill needed to determine a consistent production process that yielded the desired finished product. Wrap the cloth around the mound of butter forming a ball and squeeze tightly. “Even small changes to the process affect performance of the finished product." “This product has a heavy process and formulation interaction,” says Jill Paddock, senior process engineer. “We learned that you can’t squeeze butter with canola oil out of a bottle or tube directly from the refrigerator,” says Brianne Maier, Dairy Foods packaging R&D manager.Īnother challenge was the relationship between the product, process, and packaging. First, the team prototyped butter with canola oil as a squeezable product. In 2015, Land O’Lakes R&D began figuring out a way to make a spread come out of a bottle without sacrificing taste, texture and appearance. “Our positioning and marketing campaign will be around ‘keep my butter clean,’” says Laura. And according to multiple focus groups, they also like clean butter-no crumbs. For this segment, taste and a clean ingredients list is also important. The majority of our target consumer segment have children family and traditions are important to them. “This is a group that prioritizes convenience, wants to feel more confident in cooking, and cares about brands that share their values.” “Our target consumer segment leans toward Millennials,” says Laura. And that plays well with our target consumer segment. Since the concept of squeeze spread isn’t new, we found a way to make LAND O LAKES ® Soft Squeeze ™ butter spread stand out: It contains real butter. “We are replicating the success of squeezable products in other categories such as mayo, jelly and sour cream,” says Laura Dada, associate marketing manager for Dairy Foods. Now in 2018, Dairy Foods is launching its next butter platform: LAND O LAKES ® Soft Squeeze ™ Butter Spread. Which is also semi solid and difficult to manage.We started with full sticks of sweet cream butter in 1921. … you could also do the same thing for coconut oil. One could take one of these and fill it with butter and then melt it and then squeeze the air out.Īctually … this is dual use gear! I can now just brush my teeth with butter! SCORE! So the trick is to just keep it away from oxygen and find some way to make it manageable/portable. the problem is that it's not very portable, and it can oxidize and spoil. I could toast bread and put it on the bread or mix it in with my rehydrated meals or put it on crackers. And further, ghee is a bit pricey and harder to find (at least for me).Īnd psychologically the taste of butter rocks. 7.1 calories per gram… You can go with ghee if you want as it's 9 calories per gram but personally I don't think it tastes as yummy. I personally prefer butter to olive oil or other types of oils for both cooking or adding flavor to food.įurther, it's VERY high in calories.
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